Ideas to grow your business
Short, practical reads on retention, marketing and running a studio. New posts every week.
Client retentionWhy clients stop coming (and the message that brings them back)
Most lapsed clients didn’t leave you. They forgot. Here’s the two-line message that works.
MarketingHow to fill a quiet Tuesday without discounting your Saturday
Discounts should move flexible clients, not cheapen your busy days. A weekday-only offer does exactly that.
OperationsConsent at booking: the 30-second habit that protects you
Lash lifts, peels, waxing, injectables. Ask the questions before the client is on the bed.
ProductWhy we send messages from your WhatsApp, not ours
Big platforms charge per message and make you use a separate number. We think that’s backwards for a solo business.
Client retentionThe rebooking habit that doubles retention
Clients who book their next visit before leaving come back twice as often. Here’s how to make it painless.
Getting startedSwitching from a spreadsheet (or a notebook) in one afternoon
You don’t need a data migration. You need to paste a list.
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